If you have a business, it is likely that your business has a business website.
A website provides you a medium to communicate better with your customers, and increase your chances to convert random consumers into loyal customers of your business.
However, many businesses are holding themselves back by committing some basic problems with their websites.
These mistakes limit the effectiveness and potentials of the website, and might cost the business some valuable business opportunities.
Here are the 3 most common and critical mistakes that many businesses are making with their website.
Just imagine the situation: a prospective customer lands upon your homepage, but then there’s nothing to tell them what you want them to do.
The visitor will thus wander around aimlessly a little bit until they wander off the website completely – in the most likely case never to return.
It’s important for you to let them know clearly what you want them to do. Make sure that every single page of your business website focuses on a designated purpose – telling and leading the visitor to make a most-wanted response.
Not Mobile Compatible
As the world is going mobile, it’s highly likely that the next visitor of your business website will access it via a smart phone or a tablet. Therefore, if your website is not mobile compatible, this will be a problem for you.
When was the last time you check your website’s mobile compatibility? You need to always remember that a website design that is perfectly fine for viewing with a desktop computer or laptop may not be particularly suitable for viewing on a mobile device.
Mobile incompatibility is more than just a mere inconvenience for some of your website visitors.
The big guy – Google – takes mobile compatibility very seriously, and there is a very high chance that your place in search results will be downgraded if you are not mobile-friendly.
Read more about this here . . .
Ignore Social Media
Seriously, it’s 2015 – if your business doesn’t have a social media account, you are DEFINITELY doing it wrong!
Any sane marketers will try desperately to tap into the popularity of social media sites such as Facebook, Twitter or Instagram to reach more customers.
You might feel somewhat skeptical about social media marketing and wonder whether or not it’s worth the effort.
Many other business owners also share that sentiment as it really takes time to build momentum with social media, and the benefits aren’t always that obvious. Nonetheless, there is no denying the fact that social media holds far too much potential benefits & promise for your business to ignore.
More than 80% of small business websites don’t even bother to link, (or even have), any social media accounts. Want success? Just make sure you are not one of them.
Eliminating any of these 3 critical mistakes, and you can immediately gain more advantage to outgrow your competitors in the marketplace.
If you need help with your business website, contact us at Hotpink Websites now!