Hotpink Websites

Websites with Business and Marketing Tools Built-in

  • HOME
  • About
    • Online Marketing and Why It’s Still A Mystery
    • Google’s Mobile Changes will affect you
    • FAQ
    • Website Treasure Map
    • IntegraPay – The way businesses get paid
  • Testimonials
    • Testimonials with Video
    • Our Work
    • Examples of our work
    • Add your testimonial here
    • Refer your Friends and Colleagues to Hotpink Websites
    • More Testimonials
    • from our Youtube Channel
  • Blog
    • – – – Keystone Articles – – –
    • Hot Business Tips
      • Business Mastery Tips
      • Business Networking Tips
      • Business Systems
      • Business Tips
      • Tips N Tricks
    • Backups & Recovery
    • Cheap is not Cheap
    • Domains
    • Inbound Marketing
    • Getting Sales
      • email Marketing
      • Get More Customers
      • Raving Fans
      • Sales
    • Wealth Dynamics Profiles
    • 3 Steps to Start a Successful Web Design Business
  • Offers
    • Tradies Want More Business Without Having To Compete For It?
    • 5 Easy Things to Fix On Your Website this week to Increase Sales
    • Online Marketing and Why It’s Still A Mystery – (video)
    • Website Rescue – Quick Review
    • IntegraPay – The way businesses get paid
    • Domain Registration
  • Contact Us
    • Make your Website Enquiry here
    • New Website Consultation
    • Make a general booking
    • Refer your Friends and Colleagues to Hotpink Websites
    • CLIENT LOGIN
  • Get a Website
    • Get a Website
    • Online Marketing Mystery
    • New Website Consultation
    • Shift to Hotpink Websites
    • Register Your Domain Name

30 Dec 2015

Make Inbound Marketing Work For Your Business

Inbound marketing is the new way of doing marketing that focuses on getting found by the customer via the Internet, search engines and social media.

It’s the way that most businesses are choosing to promote themselves to create greater results and limit spending, while boosting their ROI & revenue.

Check out these 5 tips on how you can make inbound marketing work for you and maximize its results:

Create Stuff That People Want

developing-inbound-marketing-leads

This should be obvious!

Every business owner must remember to create stuff that people want when it comes to developing content for their inbound marketing.

If you are able to create what potential buyers of your business want, then you will have a much higher chance to convert them into real & loyal customers of your business.

One more thing you should consider is that different people will take in information in different ways.

For example, some will respond better to blogs, and others will respond better to videos and infographics.

Therefore, content that is available in more than one format can help you attract even more customers to your business.

Some content format you would want to try are:

  • Educational eBooks
  • How-to Videos
  • Planning Tools
  • FAQs
  • etc.

Don’t Be Selfish

Before people buy from you, they generally want to know and like you, and come to trust you.

If you want people to like you & your business, then do not be a scrooge.

Always remember to be generous with your customers:

  • give more than what you pitch,
  • provide added value than what you charge,
  • give them some unexpected little surprises,
  • etc.

The more you can give back to your customers, the more you can get from them in return in the long run.

Treat people right and they will treat your brand right.

If you are able to give more to your customers in term of quality, you can increase the level of trust & credibility with them. Through giving more, you can also establish goodwill & loyalty with your audience.

Think Thoroughly About Your Keywords

Most buyers planning to buy a product or service start their search by using search engines to find info on vendors & product information.

The only way for you to make sure that your business will be found by the customers is to ensure that your website ranks highly in the search engine results.

This means that you will need:

  • a set of solid traffic-generating keywords for your content
  • a strong Adwords budget
  • or a combination of both

Clear Directions Will Be Appreciated

Be clear about what you want your customers to do after they finish with your content.

It’s called a strong “Call To ACTION”

Should they call you, email you, or something else?

Is there a way to reduce the number of clicks they need to do to make it happen?

Where should they go to do that?

Is there anything more in it for them?

Make sure to develop relevant landing pages, sharp & simple calls to action, and irresistible offers to attract & retain customers.

Be Wise With Your Investment

Conduct an analysis of your business & your target audience first.  This will help you to find out what type of content you should provide to achieve the greatest result and minimize your spending.

You are planning to stay in business for the long term, so don’t waste your limited resources & money on something that can’t give you more money.

Want some help for your business’s SEO, or looking for new ideas? 
Just 
contact us at Hotpink Websites now.

Share this with your friends:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Email
  • Print
  • More
  • Reddit
  • Tumblr
  • Pocket
  • Skype

Related

‘What is it that you want to achieve,
and how can we help you achieve it?’

Contact Us Now

Want to find out how you can improve your results?
Talk to one of our marketing experts!

Online Marketing and Why It’s Still A Mystery

Get more things like this direct to your inbox.

Related

Written by hotpink · Read more in these Categories: Add to Latest Posts Newsletter, Blog, Get More Customers, Inbound Marketing, internet marketing, Marketing, SEO, Social Media, Website Content, Website Traffic · Tagged: adding value, Business, content, inbound, inbound marketing, Internet Marketing, Keywords, marketing, promote your business, SEO, Social Media, website traffic

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Find us on Social Media

Facebook Twitter LinkedIn YouTube Google+ Pinterest

Why You Should Add a Hello Bar to Your WordPress Website and How To Do It

Survey Finds Traffic Generation As Top SEO Goal in 2016 | KoMarketing

Online Marketing and Why It’s Still A Mystery

LIMITED OFFER: Claim Your FREE Online Marketing Accelerator Session and Fast Track Your … [Read More...]

Make your Website Enquiry here . . .

I love working with business owners and success strategies that often include websites.  It is very satisfying to be working as part of a team to bring a vision to life. I give my all to these … [Read More...]

Video Testimonial

See More Testimonials Here

See More Testimonials with Video Here

Tradies Want More Business Without Having To Compete For It?

Attention Tradesmen - Want More Business Without Having To Compete For It

Google begins mobile-first indexing, using mobile content for all search rankings

Do you have trouble remembering passwords

5 Easy Things to Fix On Your Website this week to Increase Sales

Google’s Mobile Changes will affect you

It’s all about convenience . . .

7 Simple Ways to Transform Repeat Customers Into Brand Advocates | Wisepops

Recent Posts

  • Guest post: 8 steps to protect your website
  • 7 Easy Questions That Will Tell You If Your Content Marketing Is Working
  • Four Ways To Improve Your Millennial Marketing Strategies – B&T
  • 10 surefire ways to crush your rivals on Facebook
  • 10 Tips for Getting the Most Out of Your Marketing Efforts

Review Posts from Our Archives

Choose from these subjects

Keystone Articles

Tradies Want More Business Without Having To Compete For It?

The importance of having a website

How to Showcase your Business Premises with 360 degree photography

Survey Finds Traffic Generation As Top SEO Goal in 2016 | KoMarketing

Google begins mobile-first indexing, using mobile content for all search rankings

Search Our Website

Credentials

Check out Credentials, Testimonials and History in LinkedIN

Connect with me on LInkedIN tp

https://www.linkedin.com/in/philip-krieg-5930b12

hub spot certification

wpe-badge-200

SEA biglogo-big50

How can I help You?

philipkrieg-300x2681Please let me know how I can help you on this quick form.

Or, CLICK HERE if you need a new website — Website Enquiry.

  • This field is for validation purposes and should be left unchanged.

 

Related

© 2015 All Rights Reserved · The Hotpink Foundation · Hotpink Websites
TreeTops Plaza Suite 2013, 3/6 Classic Way, Burleigh Waters, Queensland 4220 Australia

The following are copyright and trademarks of The Hotpink Foundation: the words Hotpink, Hotpink Websites, Hotpink Foundation, Website Rescue, Website Autopsy, SEO Made Simple, SEO Micro Sites, Get Your Google Places, Instant Contact, Website Presenter Graphics – the Hotpink Websites logo, the Hotpink Flame Icon, the Hotpink colour #ff0066

Information on this website is general in nature, is the opinion of the author and does not constitute advice.
You acknowledge that you should consult an appropriate professional for specific advice relevant to your situation.
We may receive affiliate payments from services mentioned on this site.  We use and recommend FreeFoto.com

General Terms and Conditions – Privacy Policy

Social Enterprise, (charitable giving)

We proudly support B1G1.

We proudly support the Beyond 4000 Foundation – Building Better Communities.

 

Related

Copyright 2009-2019 · Website by Hotpink Websites · Gold Coast Web Design Company · Log in

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.