Should you use jargon in your copywriting?
If you’ve spent more than a hot minute in business circles, you’ve heard someone say it, usually while turning up their nose in disgust:
“Don’t use jargon. You’ll lose people. You’ll turn them off. You will flush sales down the toilet. You will shame the marketing community forevermore, and your children will not respect you.”
And if anyone insists on it, shun ’em harder than a telemarketer’s number that shows up during family dinner.
I’m here to tell you, once and for all: