I am often asked about adding links to websites, because there are many dangers in the way link building has been done in the past.
So this article on Link Building is very timely . . .
Link building: what not to do?
A lot of link building strategies can backfire, causing more damage than doing good.
If you want to improve your ranking in the long term, using what we call a holistic SEO strategy, you should definitely avoid certain link building tactics.
In this post, I’ll describe link building DON’TS: tactics you should most definitely NOT use.
Risky link building tactics
In the old days, link building meant putting links on as much external pages as possible, often by buying or trading links.
Since Google Penguin these tactics have become a risky SEO strategy.
If your link building tactics include spamming, your site risks a Google Penalty and could be banned from Google’s results completely.
Placing a lot of links will probably help the ranking of your site for a short while, but probably not in the long run.
I suspect most of you will know quite some of the link building tactics you must definitely not apply. I
’ll sum up the most obvious link building DON’TS and will then discuss some less well known – but equally important – DON’TS.