More than Just A Website

Everywhere on my website I say that to add value, a website must be much more than just the traditional “Brochure Website”.

That it must have Business and Marketing Tools built-in from the start.

So here are some quick tips on what that is about

Marshall McLuhan caused wide irritation with h... — Marshall McLuhan caused wide irritation with his statement that the traditional, book-oriented intellectuals had become irrelevant for the formulation of cultural rules in the electronic age. (Photo credit: Wikipedia)

which you will find useful.

I do not mind giving these tips here, because I know that many web developers have no understanding of these business principles.

I was talking with someone recently about newsletters in their website, and they reported back that their current web developer had no idea about this.

I was astounded!

Contact Form

It’s amazing how many websites still do not have a basic contact form.

An e-mail address printed on your website is an invitation to get SPAMed. Don’t do it!

Use a contact form so that people can contact you directly without exposing your e-mail address to spammers.

Link to Newsletter

Then link the contact form to your E-mail newsletter so that you can easily and automatically keep in touch with these new contacts until they are ready to become your customers.

And ease of use, make sure that your e-mail program is integrated and built into the website.

Link to other applications

But why stop there?

You have other you applications in your business, such as online accounting software and CRM software.

Let’s link those new enquiries directly into your business software.

Are you starting to see how this automation will say you time and resources and money.

Moving on …

Adding content to your website

We have just build a website for a franchise company.

This website allows the franchisees to add content to the website in a standard format approved by the franchiser.

And the way that we have set this up yes giving them Page 1 listings on Google in 24 hours.

Here is what our client said:

Pure Gold, the changes you made have worked a treat.
I just did a search and it came up ranked No.5 on page 1 of Google. Pure Gold
Thank You, you gotta love it when a plan comes off
Cheers Leon

We did a similar thing on another website which allowed people to posts community announcements on our clients website. It works a treat and says our client a lot of manual work.

Qualifying Business Prospects

On our own website we use a contact form to help pre-qualify our business leads.

This is important because we are going to spend some time is up to 3 hours in preparation before starting a new website project.

Many professional services businesses find themselves in a similar position and do not want to invest that time with unqualified business leads.

Not only does this pre-qualify the lead, it also populates our CRM, quoting and accounting software which saves us a lot of manual effort with data entry.

This is just the start

This is just the start of what is possible in your next website.

As I said before, many if not most web developers do not understand these principles and do not know how to set them up in a website.

So why not come directly to the experts at Hotpink Websites and get it done properly the first time round?

Well, that is quite simple really!

Watch this short VIDEO

Building the Cloud Automation Business Case

What should you do now?

Are you spending too much time on trivial or manual processes?
Want to know how you can reduce this wastage using automation in your website?
Want some help or ideas? Just contact us at Hotpink Websites now.

Or, CLICK HERE if you need a new website – Website Enquiry.

Quote

As technology advances, it reverses the characteristics of every situation again and again.
The age of automation is going to be the age of “do it yourself”.
~ Marshall McLuhan