Is your name often mis-spelt

It can be a big problem if your name is often mis-spelt.

It can cause all sorts of issues, legal and otherwise, but what we are talking about here are lost business opportunities.

And how many small business owners can afford to miss business these days?

That one email that went astray could cost your business many thousands of dollars of lost revenue . . .

Many names have spelling variations, and my name is no exception.

Philip can be spelt with one “L” or with two.

It’s a common mistake, just like . . .

Zac or Zack or Zach?
Robin or Robyn?
Ashlee or Ashley or Ashlie or Ashleigh?
Shawn or Sean or Shaun?

(Try Googling – “common names with different spellings”)

People just assume that your name is spelt the way that they are most familiar with . . . perhaps because a friend or family member spells it that way.

Even when it is spelt out verbally, or visually on a business card, people just make that assumption about the way a word is spelt.

That’s partly because our brains are so busy processing other information in our fast world, that they don’t take time to process the details that are right in front of them.

And in fairness, it is sometimes down to a poor selection of fonts and colours in a business card. But that is a whole other subject.

The problem arises when a customer sends you that all-important sales inquiry or order by email and spells your email address wrong.

The email goes into cyberspace somewhere and gets lost . . . along with your sale and your revenue.

The Solution is Easy

So, there is a very simple solution if you have one of those names with multiple options for spelling.

Talk to your web guy. He can make sure that all spelling variations of your email address are forwarded to the correct email address, so you won’t ever miss an important email.

e.g. [email protected] and [email protected] and [email protected] can all be forwarded to [email protected]

Problem solved.

It’s a very simple fix that will only take a few minutes to set up.