According to DMR Stats, SlideShare users add more than 400,000 new presentations per month.
The site receives 159 million page views per month, and has more than 70 million users.
And it’s one of the most underutilized lead generation tools we marketers have in our quiver.
Sure, it has a paid lead capture form, but even without it, organic calls to action (CTA) work beautifully.
Plus, with its embed feature, it’s highly portable and easily placed in blog posts, bylines and on social media. Out of the 30 plus decks I’ve posted four of them have been featured on the homepage.
That helps drive a considerable amount of visibility and referral traffic. While I can’t tell you exactly how to get featured there, I do have some ideas how.
The icing on the cake, perhaps, is that incoming traffic from a CTA slide can convert at incredible rates – much higher than any other social media platform.
Here’s some analytics from a new deck after a few days:
Here are the lessons learned in more detail:
Always end with a top to mid-funnel CTA slide
As content marketers it is our duty to provide our content consumers with what to do next.
If someone is going to take the time to read, watch or listen to our content we owe them the next step.
As a result, it is absolutely prudent to include a top to mid-funnel CTA at the end of the presentation.
There’s a reason to put it at the end, too, but more on that shortly.
Also know that the lower the CTA is in the funnel, the less conversions you’re going to get.
Having a CTA to sign up for a free demo will get far less action than offering up an ebook.
Source: Important Lessons Learned from Over 1/4 Million SlideShare Views
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