If you are wondering why you are always looking for new customers in your business, you need Repeat Business!
Want to reduce your customer acquisition cost by increasing your repeat business without increasing your overheads?
What difference would it make to your bottom line if you increased the number of repeat sales by just 10% ?
Here’s a tip to help you get
MORE REPEAT BUSINESS
from your existing customers.
If you are in a business where your customers need your product or service periodically, but perhaps not frequently, how do you keep in touch with them?
How do you remind them that it is time to buy again?
And how do you get them to buy from you instead of someone else at the time?
It’s quite simple . . .
You Ask Them
This Hotpink Tip will bring repeat business for service businesses such as:
– carpet cleaners
– auto mechanics
– tyre suppliers
– dry cleaners
– air conditioner mechanics
– health practitioners
– water filter installers
– car detailers, (polishes ,etc)
– knife sharpeners
– alarm system installers
– pest controllers
. . . and the list goes on.
It will also work well for many other types of businesses, so read on!
Here’s what you do!
When you get a new customer, ask for their email address and offer something of value in return.
If you are the Carpet Cleaner, give them a Stain Removal Chart.
If you are the Auto Mechanic, give them a car wash or car deoderiser.
Then add the client’s email address to your website database.
Behind the scenes, they go into an email auto responder which automatically sends them a polite reminder email at the next service interval, (say 6 months), which also includes an irresistable special offer.
Your aim is more repeat business!
It costs 6 times more to get a new client, so you can afford to lavish repeat customers with extra goodies.
And even better if the goodies have a high perceived value to the customer, but cost you very little in cash to provide.
The email invites the client to pre-purchase their next service online at a fixed cost.
If they make the purchase at that time,
– the auto responder is reset,
– you have money in the bank and
– they call you to arrange that next service.
If they don’t make the purchase at that time, then further reminder emails are sent at shorter intervals, say 3 months, then 3 months, then 2 months.
That’s it !!
You want to be front-of-mind for your customers at about the time they need your service again, generating more repeat business for you.
And you want to be able to remind them that they do need your service again at that time.
How much do you think that
putting your business on Auto-Pilot
like this will improve your bottom line?
So what should you do now?
Review your current website and email program.
If it is not already doing this – then set it up!
Talk with us at Hotpink Websites now about getting started now.
It might be the single best action you will take for your business.
Take Action Now…
Contact us now to get more repeat business with your website.