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08 Mar 2013

How To Get A Database From Your Facebook Business Page

Business owners are getting more and more frustrated with social media marketing, and I am realising that people are not explaining it properly!

One of the more common questions these days is ‘How do I use Facebook pages to sell my services/products?’  
 
The reality is that unless you add a shopping application and/or use Facebook’s pay per click advertising, you cannot.

Mercury II   [Explored]What I’ve always said is that you should be using Social Media to lure all those people reading your Facebook and other pages back to you website to subscribe to your newsletter or email notifications about sales and launches.

Facebook doesn’t allow you ownership of the data collected.

So you need to ensure that you are capturing the data and encouraging subscription so that you can communicate with your audience directly.
 

How To Get A Database From Your Facebook Business Page

What’s the point of spending all the time on Facebook, if it does not give you a business benefit at the end of it?

You may as well just put an ad in the Yellow Pages !  (LOL)

Over the next couple of months, Facebook is going to be slowly rolling out a new feature called “Facebook Graph Search”. This search feature will add a dynamic new element to the social media giant’s repertoire and will change the way people and businesses use Facebook moving forward. In this Social Media Training tip we’ll go over Facebook Graph Searching and what its introduction will mean for you and your small business.Social Media Training tip we’ll go over Facebook Graph Searching and what its introduction will mean for you and your small business.

What is Facebook Graph Search?

Currently, most people use Facebook to connect with people they have already met and to like and interact with businesses that they already know. As a result, Facebook’s search engine has been pretty limited in functionality; while there are some advanced search options available, most searches are by name (of both people and businesses), giving users the opportunity to find people or businesses that they are looking for.

Facebook Graph Search intends to change that, and open up a whole new level of searching to its users.ᔥ How To Use Facebook’s Social Graph Search | Online Internet …

More Reading

  • ↬ 8 SEO Tips For Facebook Graph Search
  • ↬ 6 Parts of Your Marketing You Should Always Be Optimizing
  • ↬ Expanding Your Small Business through Facebook | Million Social …
  • ↬ How to Use Facebook for Business – Social Media Marketing Made …
  • ↬ People Buy People: Maximising Social Media for Your Business …

Could Facebook Revolutionize Your Business? Tips From The New Book: Ramon Ray

I’ve known Ramon Ray for perhaps the last decade, at the helm of his organization SmallBizTechnology in New York. If there’s a single word that describes Ramon, it is “marketing.”

Ramon’s newest project is The Facebook Guide to Small Business Marketing, Wiley & Sons, available from Amazon beginning on Feb. 17, 2013. (Disclosure: While I have no business relationship with Ramon, I consider him a personal friend and have guest authored a section within his new book.)

I’ve been excited since last Summer to see Ramon’s book emerge. He wrote it, of course, during a season that had Facebook news running all over the map—a botched IPO, privacy quandaries, and a hotbed of new opportunities, questions, and even the occasional risk.

Ramon Ray talks about Facebook, tech products, and the value of having a can-do attitude at SXSW 2012: 

What does Ramon think Facebook could do for your business?ᔥ Could Facebook Revolutionize Your Business? Tips From The New Book … – Forbes

More Reading

  • ↬ Targeting Buyer Personas on Facebook – Business 2 Community
  • ↬ 8 Successful Tips for Facebook Marketing – Business 2 Community
  • ↬ Facebook’s Graph Search Embraces SoLoMo – Business 2 Community

 

Your focus should be to get people reading your Social Media pages to connect back to your website where you can market to them and make sales online or capture their email address.

This quick video shows the reverse strategy, namely, getting lots of likes on your Facebook page, something that is becoming more important in terms of getting prevalence in Facebook searches, (see the articles above).

 

 

Review your social media network, as you would a database & understand WHO is in your network #influencers http://t.co/taBgeDHrA9

— milkshakefactor (milkshake-factory) (@milkshakefactor) Fri Mar 1 2013

 

Well, that is quite simple really!

.

What should you do now?

  1. Think about how you use Social Media to generate more business.
  2. Are you building an email database.
  3. Want some help or ideas? Just contact us at Hotpink Websites now.

 

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It is the fruit that makes the tree bow low.
~ Bowl of Saki, September 10, by Hazrat Inayat Khan

Remember – How To Get A Database From Your Facebook Business Page

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Written by hotpink · Read more in these Categories: Add to Latest Posts Newsletter, email Marketing, Facebook, internet marketing, Pinterest, Social Media · Tagged: Business, email lists, email marketing, email newsletter, email newsletters, email program, Facebook, Google, Internet Marketing, keep in touch, Social Media, Web search engine

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