Content marketing has become one of the most powerful strategies that digital marketers can employ, as quality content becomes increasingly important to the success of SEO campaigns.
While content marketing campaigns were historically used only by large brands and agencies, the tactics are now more accessible to entrepreneurs and small businesses.
In many ways, content marketing has been democratized, giving small businesses the ability to compete with their larger rivals.
In fact, local businesses have a unique advantage in content marketing, as their audiences can be hyper-targeted geographically, while big brands must scale back and use broader targeting.
Local businesses don’t need to rely on broad appeal and viral potential, but instead can drill down into their local markets to deliver resources, news, and information that offers utility to their community.
If you haven’t attempted a local content marketing campaign for your business or your clients, now is the time to give it a shot.
The internet is wholly oversaturated with content, and it is only getting worse.
Here is a mind blowing statistic: from the beginning of time until 2003, 5 exabytes of online content was produced. As of 2013, 5 exabytes of online content is created each day!
Content marketing gets exponentially more difficult every year, as more publishers realize that content is a highly effective way to reach potential customers.