Google's New Update Is Impacting Your Business: Here's What To Do

Google’s Fred update had one goal in mind, remove websites with outdated and irrelevant content.

Google continues to focus on ranking high quality content that helps people instead of websites with spammy content trying to game the system.

After reviewing more than 100 websites, Barry Schwartz of Search Engine Land wrote that he believes “this update targets low-value content sites that put revenue above helping their users.”

Who is hurt by the update?

Websites negatively impacted by the “Fred” update have content that is…

spammy

auto-generated

outdated

poorly written

If your business uses auto-generated and/or poorly written content, you were probaby negatively impacted by the update.

For example, let’s say you’re a janitorial supply company and you decide to copy and paste your vendor’s product descriptions onto your product pages.

You’ve just lost ranking.

Why?

Because Google doesn’t consider your copy and paste job to be original content.

How Can You Fix It?

What’s the fix?

The content on your website must be original.

Create your own product description that’s unique to your business.

It will not only help you rank higher, but it also helps you stand out from the competition.

Now let’s say your business buys low quality content that’s been massed produced for your industry.

You’re in trouble.

Google is really focusing in on quality.

It’s important to take the time or the money to create high quality content that’s relevant and educational for your visitors.