Think of the new Google Home assistant as a voice-only search engine.
You ask it questions by voice; it gives back answers by voice.
If you’re a search marketer, that immediately raises a big concern: How do I get traffic and visitors from this thing, if they can’t click to me?
Turns out, they can.
The key is the Google Home companion app for iOS or Android.
For certain questions, especially those that are drawn from web-based sources rather than Google’s Knowledge Graph facts database or Wikipedia, Google Home will give a voice answer and send a link to the source of that answer to the companion app.
“Related to your activity” cards
Here’s an example of this in action. I asked Google Home for a mince pie recipe, and it responded with a voice answer:
Someone probably can’t remember everything in a recipe delivered by voice, so Google Home smartly sends a link to the recipe to the Google Home app, for reference: