Get the right professional for the job

How many times have you gone to the post office to buy stamps, (well not so much these days), or to send a parcel only to queue up behind people buying toys and knick-knacks?

How many times have you been to a petrol station to buy petrol, only to queue behind customers paying for groceries?

So then it was alarming but not all that surprising . . .

Post office (Photo credits: www.campgroundsigns.com)

when printers started offering to build websites.

You don’t go to your mechanic for a cut, shampoo and blow dry!

So why is it that so many printers and graphic designers are offering website services now?

I am reading a brochure from a printer that proudly says:

This will be the last website that you ever need to buy.

But that is quite ridiculous.

Unless, of course, they are offering to continually update, change and renew your website without further cost to you.

And if they really believe that, it shows how out of touch they are with the website industry.

If they were making that claim to you just a few short years ago, you would now be paying to upgrade or build a new website that is smart-phone compatible.

So to claim that this will be the last website you buy is not only wrong, but quite irresponsible.

English: An Epson MX-80 dot matrix printer (Photo credit: Wikipedia)

Who knows what technology or new developments will surface in the Internet world in the next few years, let alone the next few months?

Imagine if I said to you that this was the last printer you would ever need to buy !!

Ridiculous of course!

Printers are now wireless. They connect on your wi-fi without cables.

And now they have printers that print in 3D. Who would have thought it!

So don’t let anyone tell you that you will never have to buy another website after this one.

What are you looking for then?

Ideally, you want. . .

a website professional who has a long term IT background . . .

PLUS a lot of business experience . . .

AND marketing know-how . . .

WITH a keen analytical mind.

Hmmmm . . . reminds me of someone that I know !!

Well, that is quite simple really!