Find what worked before and do it again now

This came up in one of our Marketing Review client meetings – “Find what worked before and do it again now”

A new client had been bemoaning their lower that expected sales for the quarter. So we asked . . .

Coach Boeheim Lays Out a Plan (Photo credit: MattBritt00)

“What did you do before that worked?”

They responded . . .

“Well, when we call our past clients or send out cards by post, we always make some good sales.”

We came back with . . .

“Then do more of that!”

It is so simple and yet so easily overlooked in business and sales . . . that

the things that worked before, will usually work again!

It then becomes just a matter of repetition. Repeating the sales process over and over, and making the sales.

Now, it is true that some things do change over time, so always Test and Measure your results.

But it just makes good sense to

. . . find what worked before and do it again now!

So, if you are looking to improve your results in these so-called “tough pre-election times”, then take a look at what you’ve done in the past to generate more sales.

And since elections come around regularly and they do seem to have a depressing effect on the economy, take a good note of anything that you have done in the last couple of months that generated new sales.

Because you are probably going to need those strategies again in another 3 years time !! LOL

Marketing Review

The Marketing Review client meeting is a quarterly meeting that we have with our clients.

website ideas (Photo credit: Sean MacEntee)

Although the primary focus is on the website and how to make it work even better for the client . . . our advisers often put on their business coaching and/or personal coaching hats and get talking about other factors that are affecting the business and discuss ways to change or improve these areas too.

At Hotpink Websites, we are much, much more than just a website company!

Well, that is quite simple really!