Until it happened to me, I didn’t realize how much of a hit your traffic can take when a post that brings in a big chunk of your audience falls just 5 places down the ranks.
The thing is, the post – Dropbox vs Google Drive – deserved to fall.
It was written in 2014 and not keyword optimized in the slightest.
Yet, as if by chance, it was ranking high for a selection of popular keywords, including #3 for ‘dropbox vs google drive’.
See this data with Ahrefs’ Positions Explorer: