What’s in a domain name?
Really? Why is getting the correct domain name so important? Why not just have www.xyzcompany.com.au ? Afterall – that is the name that you trade under . . . BUT . . . there’s a lot more to it than that because . . . Google doesn’t know your company name and doesn’t really care that much either.
SEO-101 “Your keywords are vital to your Google results!”
(Yes, I know – almost everyone knows that now.) And just to complete the story, it’s important to have your keywords in your domain name. So www.xyzwhiteteeth.com.au would be better than www.xyzcompany.com.au for a dentist.
Our favourite dentist, (and Hotpink Websites client – Railway Dental in Southport), uses the following domain names.
You see how each domain name is Keyword rich – words that people are likely to use when searching for them.
So . . . why I am writing about this now?
What prompted me to write about this has nothing whatsoever to do with Google! We are travelling to Brisbane next weekend, and my partner suggested that we visit a great fish restaurant that we went to last year. I said sure – what was it called again? I was hoping to go to my web browser, start typing, and let the browser find their website for me. But we just could not remember the funky name that they were using. It was something weird like Swamp Parrot, and their website (if that was the correct name) would have been www.swampparrot.com.au If instead they had chosen something more useful in their domain name, like their SEO keywords for example, it would have been easy to find! Oh well . . .
What should you do now?
1. Check your website domain name 2. Is it Keyword rich? Will Google like it? 3. Want some help or ideas? Just contact us at Hotpink Websites now.
“Make it a rule never to give a child a book that you would not read yourself.” ~ George Bernard Shaw