Make More Money with your Website, with Less Effort.
The perpetual challenge for website owners is getting more traffic to their website.
And one of the popular ways to do this is with search engines… Google being the most common.
How Google really works remains a mystery, even for those who study it all day, every day. Google changes it’s mind regularly… about how search results are calculated.
So here is a rule of thumb…
and what makes sense!
Some people try to create ‘work-arounds’ and look for loopholes. Eventually they get found out and get the “Google Slap”. Not pretty !!
So my fair and sensible tip is this:
It couldn’t be simpler than that.
Google looks at your website and says one of 2 things:
- “These guys regularly update their info and have a dynamic site, so they are probably a better information resource for internet browsers”, or
- “These guys haven’t changed their website in ages… they probably don’t know what they’re talking about!”
Got the picture?
Now, remember that I said it has to be fair… Google is smart enough to know if you go into your website and make a superficial change, rather than a meaningful change to your content.
So don’t do what one person did – changed just one word on each page of his site each day. It probably won’t help much at all!