Although there is not an exact definition for it, Digital marketing is a broad term used to refer to various and different promotional techniques deployed to reach and convert leads into customers via digital technologies.
For example, when a brand or business is connecting to their customers via social media or mobile apps or other types of paid media such as blogs or website, they are engaging in Digital marketing.
In this Digital Age, Digital marketing is one of the most important priorities for businesses of all sizes around the world.
It’s indisputable that Digital marketing can be really unpredictable, and trying to keep up with the constant changes occurring in its world may seem like a fool’s errand to most people.
But what exactly is Digital marketing, and why is it so important for your business?
Some of the key components of digital marketing are:
- Search engine optimization (SEO)
- Pay per click (PPC)
- Social media marketing
- Email marketing
- Display advertising
- Content marketing
- Online reputation management (ORM)
Some people might get confused and think Digital marketing is the same as Internet marketing, but in reality they are actually different. Digital marketing makes use of some of the non-Internet channels (such as short messaging service – SMS or multimedia messaging service – MMS), and is generally considered to be more targeted, measurable, and interactive.
One of the key objectives of Digital marketing is engaging the customer & offer them better ways to interact with brands through servicing and delivery of digital media.
So why does your business need digital marketing?
It’s simple when you consider the root of digital – the Internet. With the constant growth of the web, more and more people are using the Internet these days to find information on all sorts of things including new products, services or locations.
And with more people getting connected every day, what better way for your business to reach out and communicate with them other than connecting with them using the same way they communicate with the world?
Plus, by utilizing Digital marketing tactics, you will be able to reach a wider target audience, and can directly motivate them to take action with your business.
Moreover, Digital marketing also makes it possible for businesses to develop individually tailored approach that can be achieved at a very productive cost and can lead to a higher return on investment (ROI).
Still think digital marketing is not for you?
Need help with digital marketing planning for your business?
To learn more about the mysterious and complex world of digital marketing, and how my company – Hotpink Websites – can help you to accelerate and achieve the perfect online results you’ve dreamed of for your business.
- Visit my website at http://hotpinkwebsites.com.au/
- Connect with me – Phillip Krieg on LinkedIn