Okay, let’s face it:
We live in the era of amorphous attitude toward link building.
Some marketers consider it the worst and unsafest method of promotion while others can’t see anything bad or wrong about links.
The latter ones are right.
Despite content marketing being in trend and content being king (thanks for this phrase, Bill Gates!), marketers still need links to please search engines.
What is different about it is that content marketing development makes specialists look for a new approach to link building for pleasing both users and search engines by making those links natural.
And here comes crowd marketing, a safe method to get links and make your brand recognizable.
The main thing is to know how to use it right.