Create your email newsletter in just 30 minutes per week.
All business owners know the importance of staying in touch with their customers, and also their prospects, on a regular basis. It’s just common sense.
But when it comes to implementing the strategy, most business owners balk at the amount of work involved.
So here is the way that you can create your email newsletter in just 30 minutes per week.
It really is quite easy when you know . . . It is just the lack of knowledge that stops people from taking the next step.
Create your email newsletter in just 30 minutes per week
So, there are just 3 key steps to sending out a regular newsletter to your customers and prospective customers.
- Create newsletter content
- Collate it into an attractive email newsletter to send
- Send the newsletter
If you have the right website, (e.g. a website created by Hotpink Websites), then Steps 2 & 3 take no time at all.
No . . . Really!
I mean NO time at all. Zero time.
Because the website software does the collating and scheduling for you.
Automatically every week or every month. You don’t even have to think about it.
That leaves you with just one task, which is:
And this is where most people get stuck . . . because they think that they have to write all the articles.
It becomes just like writing assignments for school – a task, a laborious chore.
And so that put it off.
But why go through all that effort to create content when there are so many authors out there creating content that is as good as what you will write, and often a whole lot better when it is their area of specialty.
What if you can create your email newsletter in just 30 minutes per week.
Welcome to the arena of . . .
The end goal is the same – to make your website the go-to resource for highly authoritative articles on your subject matter.
The only difference being that you are not writing all of the articles. You are curating or gathering many of them into one place.
Of course, you can and might still write your own unique content. It is a very good idea to give Google some unique material to focus on for your website and your search results.
WordPress makes it even easier to curate content for your website with the “Press This” button.
- Log in to your admin area
- Click on Tools in the sidebar
- Click on Available Tools
- You will then see the Tools page, showing the Press This setup
- Follow the instructions to setup the bookmark in your toolbar
Then, when you see an interesting article online that you would like to curate into your own website, just click on the Press This bookmark in your Favourites or Toolbar.
WordPress will create a new post for you with the first couple sentences of your chosen article, and a link to the full article.
It’s very important to keep the link to the full article because that is how you give credit to the author of the article, and also how your readers get to read the full article.
Meanwhile, you have provided the service of bringing together a lot of interesting articles in the one place . . . which is why they stay subscribed to your newsletter and keep coming back to your website to find them.
That quite simply is how you can create your email newsletter in just 30 minutes per week.
Well, that is quite simple really!
Watch this short VIDEO
WordPress Press This
What should you do now?
- Make plans to build some curated content in your website.
- Want some help or ideas? Just contact us at Hotpink Websites now.
Nixon, who spent much of his career attacking the press and saying he was a victim of the press, was in fact created by the press, in this case the L.A. Times.
~ David Halberstam
Remember – Create your email newsletter in just 30 minutes per week