Now that you know what buyer personas are and why you need them, it’s time to go through the steps of how to create buyer personas.
This is your simple, five-step guide to creating buyer personas.
Don’t worry, it’s not as hard as it seems.
Just looking for our free buyer persona template?
You can download it here.
Step 1: Think About Your Target Audience
A cornerstone of inbound marketing is understanding who your target audience is.
You’ll want to start this process with an idea of what you want the end result to be.
Ideally, you’ll have three to five buyer personas when all is said and done, so think about your target audience—go on, we’ll wait right here.