Content Is No Longer King
No matter how you plan to grow your business content has become the entry point and catalyst for effective growth in most every channel. No, content is no longer king – that’s so last decade, but more on that in a bit.
I’ve been writing a great deal about growth of late because I’ve become fascinated with the struggle it presents.
One of my core beliefs about growth is that it comes from doing less instead of more.
While that may sound a bit counterintuitive it springs from the fact that marketers today have something like sixteen channels to choose from in order to create awareness and ultimately grow their businesses.(I outline all channels in this Lead Generation System post)
Terms like social media marketing, influencer marketing, content marketing and search engine marketing entered the marketing conversation in the last decade.
While this may seem to present a golden opportunity for some businesses, it has created frustration for others.
It is simply impossible to effectively create a meaningful presence everywhere and attempting to do so creates so much fragmentation that the message is often lost completely.