Content is KING
Some say that Google changes its algorithms more than 500 times per year.
But one thing is constant with Google . . .
Content is KING!
So if Google changes so often, how can you possibly hope to keep up with that?
You could spend days, months, years creating back links to your website.
One day Google loves back links, the next day not so much! (It happened earlier this year!)
All that effort, (or cost if you paid someone else), and the outcome is now in serious doubt.
In fact, all that work may even be harming your page ranking in Google.
But there is one thing we can be pretty sure won’t be changing anytime soon and that is the saying the Content is King for Google.
Think about it . . .
The internet is all about information.
Google is about finding the most relevant information for a particular person in a particular location.
And the information needs to be current to be relevant.
So it stands to reason that the more content that you create on your website, and the more frequently that you do that, the more that Google will smile upon you.
That’s why we continually encourage our clients to:
- update existing pages
- build new pages, and
- regularly write new blog posts
We also show them how to leverage this new information to their customer database and social media lists.
The information needs to be relevant to the subject of your website, and/or the type of people that you want to attract to their website.
A very simple way to do this is to write about the things that happen in your business from day to day.
Discuss the types of problems that your customers experience, and give solutions to solve them, including how your company can assist with that.
Document the things that users of your product, (or the generic product that you sell), might experience. Things to look out for, steps to take, preparations to make in using the product or service.
The more help that you can provide for people reading your website pages and blog, the more likely they are to make their next purchase from your company.
What should you do now?
- Diarise to regularly add new content to your website.
- If you do not know how to do this, talk with us about getting some training.
- If you cannot add content to your website, then talk with us about getting a new easy to use website so that you can.
- Want some help or ideas? Just contact us at Hotpink Websites now.
Minds are like parachutes – they only function when open.
~ Thomas Dewar