Here at Hotpink Websites, we understand very well that digital marketing is not a playing field for the newbies or the faint-hearted, especially when it comes to digital content creation.
Many businesses are forfeiting their chance to surpass their competitors and gain more market share just because they are clueless & confused about their content creation process.
Let’s talk about 4 basic content creation mistakes that your business should avoid at all costs in this week’s blog.
If your content doesn’t align with the website itself, or fails to deliver a solution that customers have come to the site to look for, it’s going to draw some negative effects on your business, starting with your SEO ranking; and it will probably end up wrecking your whole online marketing plan.
The content you choose to post on your website should be the kind of content that your target customer is looking for and expecting.
Never produce any content just for content’s sake – that’s the shortest route to failure for any business.
If you want to create a positive impression for your business, stay away from publishing confusing or misleading content.
Forgetting Social Networks
I’ve addressed this issue in a previous blog, and I must emphasize it once more:
It’s 2015 – if your business doesn’t have a social media account, you are doing it wrong.
Over 1 billion people in the world are on Facebook; you must be insane to ignore all that marketing potential!
Your business will have more marketing bases covered once it can provide the customers with quality content that is easy to link to & share via social media platforms. Furthermore, Google algorithms are now highly rewarding content that has been extensively shared, boosting your website rankings in organic search.
No SEO Check
As SEO is a very important part of online marketing, it’s necessary for you to check whether your content is in tip top shape to get to the top of the search engine results. Some SEO-related factors you should check in your content are:
- Spelling & grammar
- Readability level of the content
- Where your keywords appear in the content
- How many times your keywords have been used
- Length of the content
Not Tracking & Analysing Content
After you’ve put your content out into the world, it’s essential to track & analyse how it’s doing. Don’t just hope for the best – do everything you can to make sure that your content is well-received by the target audience.
Some of the metrics you can use to improve the results of your content creation strategy are: your content’s rank on search engines, the number of people your content was able to reach via social networks, etc.
Use these metrics to continually optimise your business’s online marketing strategy.
If you need help with your business website, contact us at Hotpink Websites now!