A long-running test is now rolling out for desktop queries: Google will no longer show ads to the right of its search results, with two exceptions.
Google is rolling out a dramatic change that removes ads from the right side of its desktop search results, and places ads only at the top and/or bottom of the page.
At the same time, the company says it may show an additional ad — four, not three — above the search results for what it calls “highly commercial queries.”
All of this represents the conclusion of a test that began all the way back in 2010, and has been tweaked over the years since then.
Search Engine Land readers — particularly some outside the U.S. — notified us late last year that they were seeing the top-only ads more frequently.
A Google spokesperson has confirmed to Search Engine Land that the change is now rolling out to all searches in all languages worldwide.
Ads will not appear on the right side of desktop search results, with two exceptions: