With your content live on the web, how do you know which pieces are creating results…and the ones that aren’t? Unfortunately, a stunning 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like (Source: Hubspot). Additionally, only 30% say their organizations are effective at content marketing. A big… Read More »
10 surefire ways to crush your rivals on Facebook
A social media presence is no longer an optional part of running a small business; it’s an absolute necessity. Facebook, Instagram and other popular forums are as important, if not more so, to a company’s marketing as is television ads and sponsoring local events. But that’s still a lesson some small-business owners are learning. Half… Read More »
5 Silly but Harmful SEO Mistakes Digital Marketers Need to Avoid
With the rise of comprehensive digital marketing, search engine optimization (SEO) has been somewhat on the sidelines. Why would you spend your time on keywords, tags, and links (all this technical stuff) when you have paid ads, social media, and content? Though a bit ignored, SEO is still increasingly important to a site’s overall performance… Read More »
How to use Facebook Advertising to generate leads & sales for small local businesses –
When it comes to Facebook advertising, it simply means pressing the boost-post button for many businesses out there. Boost-post is an extremely quick and easy way for your post to get higher reach, which makes it attractive for time-scarce business owners. The downside is that the options are limited, without the ability to exclude… Read More »
Why You Should Add a Hello Bar to Your WordPress Website and How To Do It
The main aim of a hello bar is to improve your website’s conversion rates. Therefore, a hello bar should contain a clear message, prompting your audience to complete a particular action of your choosing. This could be to make a sale, opt into a service, enter their email address, or engage with you on social… Read More »
Who Are Your Active Users? Strategies for User Analysis | Amplitude Blog
It has been argued that as a SaaS metric, active users leaves something to be desired. It’s easy to measure and it is cause for celebration when it surges, but it only scratches the surface of what you stand to learn from your users. At a minimum, it doesn’t give any indication of how… Read More »
Search Engine Experts Give Their Best SEO Advice
I know, SEO’s never been quick or easy. But the entire thing can seem particularly daunting as the search industry evolves. Which of the once effective tactics no longer work? Which of the less popular ones are actually worth it? And what is the best SEO advice for those who can’t afford to do 10… Read More »
How to add Awesome Typography in WordPress with Typekit
Have you ever wondered how designers are able to use beautiful custom web fonts on their sites? Often they’re adding custom fonts to WordPress using Typekit, an Adobe service that gives you access to high quality fonts. In this article, we’ll show you how to add Typekit fonts in WordPress to improve your typography.… Read More »
How to Create Your Own Customized Short URL for Your Blog
Do you want to use branded short URLs for your blog? We use wpbeg.in to create our own branded custom short URLs. These short URLs are easy to remember and strengthen your brand recognition among users. In this article, we will show you how to easily create your own customized short URLs for your… Read More »
Google Meet: The Future of Business Videoconferencing
You’ve probably heard of a little company called Google. From time to time, they rock the boat by launching a new product that targets a specific market, and that’s what Google Meet – otherwise known as Hangouts Meet – is all about. This latest branch of the Google Hangouts family is set on becoming the… Read More »
