A social media presence is no longer an optional part of running a small business; it’s an absolute necessity. Facebook, Instagram and other popular forums are as important, if not more so, to a company’s marketing as is television ads and sponsoring local events. But that’s still a lesson some small-business owners are learning. Half… Read More »
Technical SEO vs Content Marketing: Which Matters More? — SitePoint
At WooRank, we like to define SEO as “the strategies, tactics and techniques used to rank highly in search engine results for the keywords used by your target audience in order to increase your reach and conversions.” However, marketers and website owners have to decide which tactics and techniques to focus on. Especially those… Read More »
Focus on these 5 areas to deliver big results in e-commerce SEO
When it comes to e-commerce SEO at scale, many of the traditional tactics used for on-site optimization simply aren’t feasible. How are you going to write individually optimized titles/meta descriptions for hundreds of thousands of products? How are you going to perform keyword research for the millions of different keyword combinations your products might rank… Read More »
6 Tips for Growing a Thicker Skin as an Online Entrepreneur
As I work with more business owners as a coach, I’ve come to realize that one of the biggest hurdles they face when stepping out and playing bigger is the fear of criticism online. It’s no secret that Twitter and the comments section of blogs are full of trolls. In fact, social media bullying… Read More »
How to Attract Local Customers Using Local SEO
People take about local search engine optimization and think it is important. Do you think it is important? Do you know what local SEO is and how to use local SEO to attract local customers? If your answer is ‘no’ then you have certainly come to the right place. Here, in this article, we are… Read More »
5 Silly but Harmful SEO Mistakes Digital Marketers Need to Avoid
With the rise of comprehensive digital marketing, search engine optimization (SEO) has been somewhat on the sidelines. Why would you spend your time on keywords, tags, and links (all this technical stuff) when you have paid ads, social media, and content? Though a bit ignored, SEO is still increasingly important to a site’s overall performance… Read More »
How to use Facebook Advertising to generate leads & sales for small local businesses –
When it comes to Facebook advertising, it simply means pressing the boost-post button for many businesses out there. Boost-post is an extremely quick and easy way for your post to get higher reach, which makes it attractive for time-scarce business owners. The downside is that the options are limited, without the ability to exclude… Read More »
Readability Score: What It Is, Why It’s Important, & How to Get a Good One on Every Post
If you’re like most people on the Internet, you’re not going to read this post word-by-word. In fact, as little as 16% of people actually read content word-by-word. Yoast SEO’s readability score is, in part, a response to that data. While there are plenty of different tools and tests that purport to measure a piece… Read More »
How and When to Use the H1 Tag on Your WordPress Website
If you’ve ever done any research on search engine optimization, you’ve probably come across mentions of the H1 tag. But what is the H1 tag, where does it show up, and how should you actually use it to make your site better? In this post, I’ll get into some best practices for using your H1… Read More »
14 SEO Copywriting Tips to Impress Both Search Engines and Readers
SEO copywriting is an essential skill for anyone who wants to be successful online. It is the art and science of creating content that is loved by readers and search engines alike. Doing so is the key to rank high and convert well. SEO copywriting is a relatively new field. In former times you were… Read More »
