Merchandising, the bane of modern society, has come to the internet and domain names. . . ROFL That’s right, they are now cashing in on domain names by offering very specific naming options instead of the basic .com and .com.au that we are accustomed to seeing.
Using mobile apps for marketing
The most obvious marketing tip for any business is to provide what your customers and potential customers are looking for. For cafes and restaurants, this obviously means providing quality, tasty food of a specific genre. But with so much competition in local precincts, even that sometimes is not enough. And how do you get found… Read More »
Rent your website
Indeed, why not Rent your website? For most Australians, workers and business owners alike, getting their own home means either renting or paying off a mortgage. When my parents bought a car, they saved for it and paid cash. But it all started when business owners leased cars instead of buying them in order to… Read More »
What is appropriate marketing?
In another article I wrote that in marketing, almost everything is up for consideration so long as it is ethical and moral. So then, what is appropriate marketing? And are there any areas that really are taboo? I guess that just depends on how far you want to push the envelope. So when I recently… Read More »
What to do when your competition closes
In my recent article – Do you close when your competition does? . . . I posed the question, “What do you do when your competition closes?”. The scenario was the holiday season when all businesses in this particular industry closed down for holidays. And yet it was a time of high demand for their… Read More »
Put your mask on first
What do they say in the safety announcements at the start of an air flight? “Put your mask on first before helping others!“ Sounds awfully selfish, but there is a reason why this subject came up this week. This metaphor was used at a networking meeting I attended, and is so very . . .
Do You Want Fries With That?
By now we’ve all heard of the famous catch-cry – “Do You Want Fries With That?” It started at McDonalds, and they have made millions, if not billions, of . . .
Business Networking Tips 11
Networking is WORKING. Ask anyone in business who uses networking successfully and they will tell you that . . . NetWORKING is WORKING.
Sooner or later
Sooner or later every business owner needs to change or update their website. So this blog post is a simple invitation for you to . . .
Business Networking Tips 08
Are you dealing Cards on the table or really networking? Someone told me that this actually happened . . .
