Business owners generally know that repeat sales are much easier and less expensive to acquire then finding new customers and clients. But the traditional ways of contacting existing customers to generate those repeat sales are very expensive and time consuming. How much more profitable will this exercise be if it did not cost anything to… Read More »
If 68% of customers leave because “they think you don’t care about them”, then why don’t we put more effort into caring. Have we forgotten how to make personal connections or are we so institutionalised by the desire to “BE PROFESSIONAL” that we forget we are dealing with real people? And at the heart of… Read More »
The facts are in, there is a massive disconnect between what a company puts on Social Media and what their customers want? The sad part is, what they want is quite easy to achieve. Research confirms the 3 top reasons people follow your business, (see the infographic) . . .