If you are a Tradie and you Want More Business Without Having To Compete For It . . . We offer lead generation with one tradie per area, and personal one-on-one, Customer-to-Tradie communication. Exclusive New Business To Your Phone No competitive quotes to prepare! The trouble with most tradie lead generation websites is that you… Read More »
Customer experience is the area in which both offline and online retail business are focusing right now. In e-commerce users’ experience is obviously related to technology. We have talked before about technologies that are currently very well implemented. For example, we can offer a very well personalized experience to our customers by using cookies and… Read More »
Social media enables audience participation from far and wide. Philosophically, that’s a great thing for our democracy. Historically, business has taken advantage of closed communication systems where they can easily control the message, squashing any potential backlash before it gathers momentum and threatens to erupt. That control no longer exists. Consumers can know plenty about… Read More »
Everyone knows how crucially important retention is, which is why there’s a million companies out there promising you that their tool is the key to keeping your customers successful and happy. With such an overwhelming number of options, knowing which ones to pick is terrifying. That’s why we’re here to break down 50 of the… Read More »
How to deal with negative reviews? I came across this really interesting forum page where someone asked: I want to know how to deal with negative reviews ? James Clifton wrote: This may seem a bit strange but a negative review isn’t actually a bad thing. Obviously it is if you receive plenty of them… Read More »
As a business owner you may have seen the term “reputation management” being bandied about recently. Basically, reputation management refers to methods of influencing and controlling an individual’s or business’s reputation. It’s an increasingly important factor when it comes to ranking high in online search results – Google and other search engines love a good… Read More »
When the crap hits the fan and your customer has a problem, how do you reply? One of the most awkward situations you’ll ever have to write copy for is when a customer complains or comes to support for help.
In the process of working with clients it can be easy to start viewing them as the enemy. Here’s how to build a more positive team attitude agency-wide.
When it comes to marketing, nothing beats a quality referral from a trusted source. Developing a strong referral program is vital for many businesses. Increasingly, online reviews can play a very important part in a vibrant referral program. We all have experienced the power of a referral, whether it is for our business or from… Read More »
Your agency doesn’t specialize in marketing, you specialize in client happiness. That may seem like an elusive goal, but it’s really not much of a mystery.