Without the big budgets enjoyed by major brands, small businesses must balance creativity and efficiency to make their marketing stand out. To do this, you need to squeeze every last ounce of creativity from your marketing team while running your marketing operations in the leanest manner possible. Here are some tips from members of our… Read More »
Limitation Makes Simplicity and Easiness
Brian Fanzo, the millennials marketer and Keynote speaker, shares his experience in transforming limitation into creativity and changing mindset to embrace all the limitations in digital marketing process. He talks about functionality limitations of technology or digital platforms, as well as data limitations that may lead to a failure of meeting success metrics. These… Read More »
7 Best Practices for Networking That Actually Work
Your network is your net worth. When people think about networking, they imagine themselves walking around a big event, trying their best to be extroverted. They think about shaking hands and exchanging business cards, with the hope that sometime in the not-so-distant future an unbelievable opportunity will fall right into their lap. That’s not real… Read More »
Everything You Need To Know About Email Segmentation And Personalisation – Inbound Rocket
Email marketing is evolving every day. It is no more about how many emails are sent to how many subscribers. The focus has come down to quality, once marketers would rely on batch and blast technique. Although there are many who still like to flood the subscribers’ inboxes on a daily basis, the majority chunk… Read More »
The Best Acquisition Channels To Fuel Your B2B Business
There are many articles written every day on how to acquire more users, clients and how to take advantage of the most prominent advertising channels out there, like Facebook. But, do they apply to B2B businesses? The truth is, most B2B businesses are very, very different than B2C businesses in pretty much every sales aspect.… Read More »
14 Free Tools Every Solopreneur Needs
Solopreneurs are in a class by themselves. Given all the typical pressure of an entrepreneur that they’re under, and the fact that they have little-to-no outside assistance, solopreneurs need tools to help them reduce the time they spend on mundane tasks. Related: 5 Productivity Tools for Self-Employed Internet Entrepreneurs Additional free time, after all, is… Read More »
5 Awesome Examples Of Brands Using Live Video For Marketing
Live video marketing has become a sensational trend in the online marketing community. Thanks to the introduction of Facebook Live and a number of competing social mediums, brands are working harder than ever to bring valuable, interesting live videos to their customers. But what is it that makes live video successful, and how are brands… Read More »
Why Apple Is Getting into the Energy Business
Memo to CEOs who don’t consider themselves in the electricity business: You may not be in the power business today, but you’re more than likely to be in it tomorrow. Consider Apple, hardly a byword in the energy business. This summer, the company applied for federal licenses to sell directly to customers the excess renewable… Read More »
How to have a 35% increase in customer service efficiency
One of the most compelling use cases for enterprise bots is customer support. Traditionally, as companies grow in revenue, customer service costs grow in tandem. Companies constantly seek ways to minimize these servicing costs through nearshoring, offshoring, and now customer service bots. Companies ranging from RBS to KLM and Disney Stores to Overstock are eagerly… Read More »
3 Ways to Showcase Your Product’s Quality Online by @amabaie/
When people shop in a store, they kick the tires. They feel the fabric. They turn the cabbage over in their hands. In “Life of Brian,” Harry the Haggler implores Brian to “Look at it. Feel the quality.” You can’t do that for your customers on the Internet. Or can you?
