If you want to be an effective business owner in 2016, you can’t manage everything on your own. In order to scale the progress you’ve already made, or simply experience real growth for the first time, you have to be willing to delegate responsibilities, standardize processes, and use the right tools.
I’ve seen them in all shapes and sizes: Google Docs, whiteboards, Excel, post-it-note-covered walls, Basecamp, Trello… They’re always a mess.
Three Ways to Get More Done in a Day You may have heard statistics or evidence that multitasking can actually make people less efficient. Actually, in many cases that’s true. Generally speaking, multitasking decreases the level of knowledge and
We live in a digital world. Just look at where you’re reading this article right now—without that phone, tablet, or laptop in front of you, this content would never reach you. Now, I’ll be honest and say that I’m old-fashioned, which is why I prefer using Post-its instead of Apple Calendars, holding a physical book… Read More »
Structuring campaigns based on personas is effective, but what happens when keyword overlap dilutes your messaging? Columnist Pauline Jakober shares a case study showing how thoughtful reorganization based on money-making keywords can have a huge impact on revenue. Keywords and search queries can mean different things to different people.
I’m not going to pretend that I’ve always liked sales. And to be entirely honest, if right now I was being held hostage, deprived of coffee, and interrogated under a bright light in a stuffy boardroom and asked if I liked sales, my gut reaction would still be to grimace even though sales has been… Read More »
For any business, productivity translates to profitability, which is why interruptions can be costly. A typical office worker gets only 11 minutes between each interruption, while it takes an average of 25 minutes to return to the original task after an interruption. Despite email’s bad rap, face-to-face interruptions account for one-third more interruptions than email… Read More »
Secretly, my ultimate goal is an empty inbox. I create folders and subfolders and diligently file emails away as soon as possible, or delete anything I no longer need. The thought of my inbox growing massive in number kind of scares me – an irrational fear that if it grows beyond a certain amount, it’s… Read More »
I had a conversation with a good friend last week that got me thinking. She has recently started some contract work after having a baby. She’s working from home; juggling motherhood and meetings, feeding and phone calls, and managing suppliers in between managing nap times. She’s great at what she does – she knows it,… Read More »
Are You Where You Want to Be? I’m not trying to put you on a downer, if you aren’t feeling some or all of these things. Being in business can be tough for any business owner, especially if you’re over 50 feeling tired, worn out and ‘over it’.