Business Networking works in two ways.
One is where you just happened to meet the right person at the meeting who is looking for your product or services right now.
These serendipitous meetings are always welcome, because they quite often lead to a quick sale.
However, the real value in business networking is . . .
in building relationships with people who will refer you to other customers, and not just being a customer themselves.
And as we have discussed elsewhere in this blog, these relationships are built over time with frequent interactions.
You, or your BDM or salesperson, needs to turn up regularly at the business networking meetings for you to build these relationships and create a presence for your business in the group.
Which draws us to the point of this particular article.
If you cannot attend a business networking meeting for health, holidays or any reason, then send along a stand-in to represent your business.
They introduce themselves by their own name, but representing you and your business.
For example “Hi, I am Fred Smith standing in for Jane Green from ABC Enterprises.”
You should also provide any appropriate materials for your stand-in to use, including:
- a script for the 30 second promotional talk
- business cards
The stand in would ideally be another member of your business . . .
Or someone who knows your business quite well.
It might be your husband / wife, or a neighbour or friend, or even a raving fan customer.
The goal is to maintain the presence of your business in the group.
To stay front of mind with members of the group.
Do it now
Oh, and because you usually only need a stand-in in an emergency situation, get it organised ahead of time.
If you do not have staff at your disposal to send along at short notice, speak to someone now and ask if they would be willing to do this for you when the time comes.
Another Hot Tip
Most of these groups are pretty hot on keeping your promotional talk to the time limit, which may be 60 seconds, 30 seconds or even 15 seconds.
So make sure that you read through the script that you provide before you give it to your stand-in.
Time it and make sure he or she can get through it in the allotted time.
Well, that is quite simple really!
What should you do now?
- Find a stand-in and make the necessary arrangements.
- Want some help or ideas? Just contact us at Hotpink Websites now.
Yes, obstacles stand in your way, but so what? When you’re living with purpose & passion, you’ll find your way beyond every difficulty.
Remember – Business Networking Tips 12