This information could save you
So, just in case you don’t already know this, please read on.
The easiest way to tell if an email is spam is to check for identifying information and an unsubscribe button.
Take note of:
– the sending email address
– the physical address details
– the unsubscribe options
I’ve noticed recently that some of the email newsletters that I have been receiving do not meet these checks.
(By the way, any email that you send out “in bulk” is an email newsletter for the purposes of the Spam legislation, regardless of whether you call it a newsletter as such.)
Sending email address
The actual email address should reflect your business domain name.
I should be able to take the domain name out of your email address and use it to find your website.
Email addresses at yahoo, gmail, hotmail, etc, just stink of spam!
Even using your average bigpond, optusnet, etc, email address does not look professional.
Physical address details
Address details at the end of your email give it more credibility.
Readers feel comforted to know that there is an address for the business.
Conversely, the lack of an address hints at the email being spam.
These can take various forms, but it is important that you have one of them.
And preferable that they are automated in your website and controlled by the reader.
So what about the $250,000 fine?
WELL . . .
Like most legislation, the SPAM laws are complex and expensive.
But there are some basics that are pretty obvious – identification and unsubscribe options.
And most important of all is the unsubscribe option.
Most people will overlook everything else so long as they can safely unsubscribe from your emails.
So what should you do now?
Check your email newsletter settings.
Make sure that your emails have an unsubscribe option.
Make sure that your emails give your address.
Not sending an email newsletter yet?
Talk with us at Hotpink Websites now about getting started now.
It is one of the most powerful online marketing tools you will ever use.
We can even write the newsletter for you for as little as $145 per quarter.
From The Hotpink Foundation – Hotpink Websites
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