Having a well-referenced site is one of the keys to the success of an online business.
These days, site referencing is commonly achieved in one of two ways: a paid method that involves the use of sponsored links, and a free method that hinders on a website’s search engine optimization, or the process of incorporating key terms and phrases on a page in order to maximize a website’s placement in search engine results.
Here is a quick introduction to five of the best analysis tools used by SEO professionals that may be used to analyze and optimize a website’s ranking.
What is Search Engine Optimization?
Search engine optimization, or SEO is a set of techniques used to improve the visibility of a website and its ranking in search engines. (Remember that search engines are the interface between the supply of a site and the demand of a user.)
URLs, titles, keywords, content quality, images, and links all contribute to a website’s search engine optimization.
Why is this important? Because 3 out of every 4 internet users uses a search engine to look for a product or service. Of these users, nearly 80% of them begin and end their search on the first page of results. In recent years, Google has completely changed the game for internet-based businesses. With over 30 billion pages indexed, the search engine giant has become a key player in SEO marketing strategies.
The Importance of SEO Analysis
If a business wants to build their online presence, improving its SEO practices is key in making this happen. SEO analysis will allow a business to ensure that all elements on their site correspond to their target audience, to determine how to implement search engine requests into their site content, to analyze they keywords used by internet users that lead to their site, and to check which pages are the most and least visited.
The results of these analyses will allow businesses to build a comprehensive strategy that will enable them to optimize site content and thus increase their audience and prospects.
The biggest advantage of SEO is that it is completely free, as are most of the tools available for use. Better visibility, increased traffic, improving conversion rates … a business has everything to gain!
How To Use SEO Tools
Here is a list of five common tools used by SEO professionals.
Source: Best Online Tools for Better SEO