To expand your business, you’ll need more local visitors to your website. You’ll also need content if you expect those visitors to come from organic search. You can create content yourself, but that takes time. If you don’t want to make the necessary investments in content creation, then consider buying a local website or blog… Read More »
5 Silly but Harmful SEO Mistakes Digital Marketers Need to Avoid
With the rise of comprehensive digital marketing, search engine optimization (SEO) has been somewhat on the sidelines. Why would you spend your time on keywords, tags, and links (all this technical stuff) when you have paid ads, social media, and content? Though a bit ignored, SEO is still increasingly important to a site’s overall performance… Read More »
How to use Facebook Advertising to generate leads & sales for small local businesses –
When it comes to Facebook advertising, it simply means pressing the boost-post button for many businesses out there. Boost-post is an extremely quick and easy way for your post to get higher reach, which makes it attractive for time-scarce business owners. The downside is that the options are limited, without the ability to exclude… Read More »
Readability Score: What It Is, Why It’s Important, & How to Get a Good One on Every Post
If you’re like most people on the Internet, you’re not going to read this post word-by-word. In fact, as little as 16% of people actually read content word-by-word. Yoast SEO’s readability score is, in part, a response to that data. While there are plenty of different tools and tests that purport to measure a piece… Read More »
How and When to Use the H1 Tag on Your WordPress Website
If you’ve ever done any research on search engine optimization, you’ve probably come across mentions of the H1 tag. But what is the H1 tag, where does it show up, and how should you actually use it to make your site better? In this post, I’ll get into some best practices for using your H1… Read More »
How Spotify will become the new Google
WHILE competition online starts the same way as that in offline markets, my research shows it often settles very differently online. Both have seen lots of competitors emerge in a new area underpinned by new technologies. But online, consolidation ends in a high-stakes winner-takes-most “title fight” between the two strongest players. In search this was… Read More »
6 Online Traffic Sources You Are Probably Not Taking Advantage of
When it comes to generating traffic, the majority of people concentrate solely on Google. There are good reasons to do so. After all, 93 percent of online experiences start with a search engine and Google’s global market share is around 80 percent. So, if your goal is to generate traffic, the search giant seems… Read More »
14 SEO Copywriting Tips to Impress Both Search Engines and Readers
SEO copywriting is an essential skill for anyone who wants to be successful online. It is the art and science of creating content that is loved by readers and search engines alike. Doing so is the key to rank high and convert well. SEO copywriting is a relatively new field. In former times you were… Read More »
Removal of Referral Spam – Google Analytics Guide
One day suddenly there was a rise in my traffic in Google Analytics. On the first note, I thought that it is a genuine traffic but that was due to spam. So, block the unwanted rise in the traffic by referral spam removal from Google Analytics. Referral Spam is of Two types 1. Web… Read More »
Why You Should Add a Hello Bar to Your WordPress Website and How To Do It
The main aim of a hello bar is to improve your website’s conversion rates. Therefore, a hello bar should contain a clear message, prompting your audience to complete a particular action of your choosing. This could be to make a sale, opt into a service, enter their email address, or engage with you on social… Read More »
