The main aim of a hello bar is to improve your website’s conversion rates.
Therefore, a hello bar should contain a clear message, prompting your audience to complete a particular action of your choosing.
This could be to make a sale, opt into a service, enter their email address, or engage with you on social media.
Hello bars can also be used to share information, news, or announcements with your audience.
However, using this feature for general chat is a wasted opportunity.
If you want to see results, make your hello bar count.
Drive Traffic to a Landing PageA hello bar is a great alternative to using a pop-up, an option that is unpopular with so many.
Hello bars are less obtrusive, yet are constantly on display.
This means you can present a specific message to your visitors, without distracting them from your regular content.
In this article, we will discuss the benefits of using a hello bar, or notification bar as they are also known.
We are then going to consider some top tips for creating a hello bar and analyze some popular and reputable plugins that will cover how to add a hello bar to your WordPress Website.
Why You Should Be Using a Hello Bar
Hello bars can be particularly successful at sending traffic to a URL of your choice.
More often than not this will be a landing page, although it could be another important page, like a contact page or popular blog post.
If you’re promoting an eBook, product or service, advertising a free trial, or offering a discount, then display this news on a hello bar.
Add a call to action button linking to a landing page encouraging your audience to complete the specific action you are targeting.