You’ve heard all the reasons why you should be engaging in conversion rate optimization (CRO)…
Naturally A/B testing has come up more than once in your CRO discussions.
You’ve even run a test or two. Or seventeen.
And now you’re jaded over the whole failed promise of split-testing…
You’ve come to the right place.
We love A/B testing ’round these parts because, like you, we love learning. (That’s why you’re reading this, right?)
We see split-testing as a way to learn first, earn second.
But after 8-ish years of running split-tests for over a hundred businesses – including leading optimization for TurboTax Global and for Adobe’s consulting arm – let me say this and say this nicely: testing has lost its lustre.