Influencer Marketing is this year’s Holy Grail for public relations.
The reasons are clear — no matter how successful you are at traditional public relations, a story in the press is striving to present its information in a balanced and unbiased way.
In contrast, an influencer’s voice — whether it’s in a blog, a column, a review or simply the opinion of a topic expert who seems to move the market at the speed of a tweet — is worth gold.
Influencers represent marketing leverage.
For every influencer you “influence,” their opinion impacts dozens (or hundreds or thousands) of others in a personalized “she should know, she’s an expert” or “she’s another mom like me” kind of way.