In ecommerce, the relationships you build with customers is everything.
Without a dedicated strategy in place for things like customer success and customer loyalty, it’s nearly impossible to build a profitable, sustainable ecommerce business.
If you’re in ecommerce now, you already understand that existing customers are much more valuable than people who never purchased a product from you before.
They’re more likely to buy, they’re more likely to spend, and they’re more likely to help you spread awareness about your brand.
So the question is, how do you leverage your relationships with existing customers in order to drive more sales and more profits for your business?
Here are 7 simple ways to transform repeat customers into money-making and passionate advocates for your brand:
Tactic #1: Launch a Customer Loyalty Program
One of the easiest ways to start building customer loyalty and encourage advocacy is to launch an actual loyalty program for customers.
Customer loyalty programs reward the people who buy most often from you, or who spend the most money when shopping on your ecommerce store.
There are a number of tools you can use to build and launch a customer loyalty program for your ecommerce business.
Here are a few worth looking into:
Tool #1: Sweet Tooth Rewards
Tool #2: Loyalty by Collect
Tool #3: FiveStars
To make a customer loyalty program successful, you have to do a few things:
First, you need to design a program that makes your customers feel special.
To do it, you can’t offer the same coupons that everyone else gets when they land on your website.
You have to offer rewards and deals that your customers aren’t going to get by shopping anywhere else.