It’s no secret that consumers are taking control of what content they choose to see. The makers of the ad blocking software Ablock Plus recently reported that it has over 100 million active users worldwide. And a study by Forbes revealed that only 1% of millennials surveyed would trust a brand based on a compellingd advertisement.
Marketing is getting tougher, and marketers need to do a better job of planning and creating content that hits the mark.
To help marketers better understand what audiences are looking for, we surveyed 670 consumers in the U.S. To learn how they consume content, what they like, and how it makes them feel.
We published our findings in the ebook, Consumer Attitudes Towards Content. Below, we outline the seven commandments that emerged from the research so you can put your resources towards creating the best possible content.
Let the People Speak
We asked respondents to “describe something people who produce content could do to improve your online experience.”
The response covered a lot of ground, but there were seven major themes that emerged from the data. We used these themes to develop the 7 commandments for a good content experience.
Below we outline each commandment and provide a representative quote for each theme.