Everyone wants to convert more leads into sales.
But what are you actually doing to achieve that result?
Most businesses waste countless hours tweaking logo designs, hiring inexperienced people, and blaming their customers.
However, the problem is closer than they think.
Yes, their website copy is trash.
Visitors arrive and receive no sense of direction.
They are frustrated by the overwhelming text, confused by what they should do next, and aggravated by the constant reminder to buy products.
Customers desire value.
And if you don’t offer value quickly, they will try your competitor’s website.
Conversion-driven copywriting is an art and science. It’s the interconnection of language, human psychology, and consumer behavior.
As you begin to revamp your site, think about the customer.
Consider the following questions: