1. Voice Search is set to dominate
Microsoft has already declared that it has made the Cortana more human-like.
Most of the internet users’ access search engines via a mobile phone now.
Google has identified this and so will other search engines.
Hence, sites that have moved over to AMP protocol have already started gaining popularity on Google’s indexing.
Things do make sense.
Sites with more than 8-10 seconds of loading time receive the least traffic and show maximum bounce rate.
Whereas, if this period is 2-3 seconds, users tend to show more patience and wait around.
With AMP, Google only wants to make content-first the essential criterion in 2017.
3. Long content will cease to be attractive
Till date, search engines have stressed on information factor to index websites.
However, people are becoming more impatient with “epic content.”
Blame Snapchat or YouTube for it but the era of lengthy contents is diminishing.