As I work with more business owners as a coach, I’ve come to realize that one of the biggest hurdles they face when stepping out and playing bigger is the fear of criticism online.
It’s no secret that Twitter and the comments section of blogs are full of trolls.
In fact, social media bullying has become a major topic of discussion lately.
However, that’s not what most of my clients are afraid of.
Instead, my clients are afraid of their business receiving criticism online.
Since their business is often a reflection of them, then it also gets a little personal.
What Happens When You Play Bigger in Business
Running a business requires you to put yourself out there.
In the 21st century, that also looks like putting yourself out there online.
The more you want to earn, the more you’ll need to show yourself.
The more eyeballs you have on you, the more you run risk of people criticizing you or your business online.
This used to stop me dead in my tracks when I was younger.
I also see it affect several of my coaching clients who want to earn more but keep coming up against this fear.
The good news is there are ways to overcome this fear so you can better handle criticism online and earn more money.
Ways Your Business Can Handle Criticism
1. Consider the Source
The first step when you run across criticism online of yourself of your business is to consider the source.
Is this a troll who is trying to undercut you?
Is it a complete stranger who doesn’t know you from Adam?
Or, is it someone you respect who is simply trying to help you improve.
There is a huge difference between the former and the latter, and you’ll feel it.
2. Realize that Pleasing Everyone Will Keep You Broke
I’ve recently been playing much bigger in my business as I write columns for major business publications.
This, of course, has opened the doors for some Twitter hate.
Most notably, I’ve had a couple of people tell me that my columns on marketing mistakes were basic and nothing earth shattering.
At first, it kind of bothered me. But, then I realized that they simply weren’t the right audience.
If I was busy trying to cater to every person instead of the right audience, I’d be spinning my wheels.
The reality is you don’t make money trying to please everyone, you make money helping the people who actually need it.
The problem is several business owners are still in the business of trying to have everyone like them out of fear of being criticized. Here’s how that ends up backfiring in the long run: