Search Engine Optimisation or SEO rankings play a vital role in a business’s success.
The higher the ranking, the more people are exposed to the business; its products and services. Users are also more likely to select a business’s website. Then view its content when the page appears near the top of the search result page for keywords related to their respective industry.
More website visitors means more opportunities for the business to make sales & achieve high marketing ROI. In this blog, Hotpink Websites will talk about some effective tactics you can apply right now to boost SEO ranking for your business website.
Here Are Six Tips To Propel Your Google Ranking
1) URL Structures
Plus, make sure to include the primary keyword in the URL, preferably at the start of the URL.
2) Keyword Research
Keyword brainstorming & researching are crucial for a business’s success. Research all keywords that are bringing traffic to your website, and relevant to your business’s planned website content.
Based on the results, strategically determine what is going to work the best and build up your content strategy, navigation, sitemap, etc.
You can also use your keywords to come up with future optimisation opportunities. Don’t leave long-tail phrases or keywords out of the process – they can be used to generate great blog titles or content topics.
3) Page Load Times
It’s a well-known fact that consumers are not the patient kind. On average, mobile users spend on average only 5 seconds waiting for a website to load, while desktop users wait only 3. Don’t drive your customers away with a slow loading website.
Sitemaps help consumers to locate exactly what they need, and where they can get it.
There are 2 types of sitemaps your website needs: an XML one and a HTML one. The XML sitemap is dedicated to all search engines, especially for Google to index your site thoroughly & efficiently.
5) Descriptive Navigation
A pleasant & smooth user experience is what consumers will be looking for when they land upon a website. After all, the initial reason they visit your website is because they want a solution to their problems.
Therefore, don’t create another problem or struggle for them.
Design your site so that whoever lands on it will find it easy to find what they are looking for. This will improve your website rank & overall search engine rankings.
Little tip: keep your navigation clean by limiting the use of flyouts & drop down menu bars.
6) Page Title Optimisation
The recommended length of your page titles is 55-60 characters. Plus, make sure your primary keyword or phrase is situated at the beginning of the title to maximise the boosting effect for your SEO ranking.
Want some help for your business’s SEO, or looking for new ideas?
Just contact us at Hotpink Websites now.