Did you know that 80 percent of all web traffic begins with a search engine?
Stunning, isn’t it?
It’s why investing in SEO is an absolute must for any website owner.
Proper search engine optimization means improving your search ranking, which in turn means more traffic, conversions and revenue.
That’s also the reason why we already have a bunch of articles on SEO on this blog including this one, this one and this one.
Doing basic SEO in WordPress is not very hard.
Install one of the many excellent SEO plugins, fill out the search snippet metabox for every piece of content and you are most of the way there.
However, to take your site to the next level might require some more advanced SEO tactics than that.
Luckily, that’s exactly what we want to talk about in this article.
Below you will find a number of next-level techniques for search engine optimization that can help (significantly) increase your site traffic.
Then let’s dive right in.
Advanced SEO Tactics for Increased Traffic and Conversions
Ready to add some new pages to your SEO playbook?
Then pay attention to the techniques below.
1. User Data Research
Although many people think of SEO as something primarily technical, in the end it is mostly about figuring out what your users want and need and then delivering it.
The better you can meet your audience’s needs with your content, the higher the chances they will click your headlines, read your articles, jump on your email list and/or buy your product.
Of course, in order to do so, it’s best to know what it is they are looking for.
The easiest way to find that out would be if they told you directly, right?
Thankfully, they do.
Not by emailing their problems directly to you (though some do that, too — you’d be surprised), but there are plenty of online spaces where people are quite vocal about what kind of help they need.
One good example is Quora.
If you are not familiar with the platform, Quora is a bit like Yahoo Answers but in helpful.
People ask questions on all sorts of topics and receive answers from really smart people (and occasionally celebrities).
To find out more about your audience, all you need to do is go to the website and type your primary keyword into the search bar.
This will give you heaps of questions people are asking on this topic plus answers others have already provided.