Inbound marketing is an increasingly popular methodology that yields powerful sales and revenue results—in theory.
But for some marketers, the actual application of the ideas and concepts fall flat very quickly.
Inbound marketing can revitalize your company’s success, but it won’t be effective if you don’t follow best practices or implement a smart strategy.
Whether you’re getting started with inbound or have been doing it for some time with unimpressive results, you can start achieving audacious marketing and sales goals by knowing how to avoid these five inbound marketing pitfalls.
1) Too Much Focus on TOFU Content
Marketers love social media campaigns, focusing on SEO and looking for ways to “move the needle” with a tidal wave of new traffic.
Traffic is great—I love a good Top Of Funnel (TOFU) campaign as much as the next marketer.