You’ve likely noticed how many videos are published on Facebook each day. So many, that getting yours noticed is more challenging than ever.
It’s hard even for an established publisher.
For newbies … it’s like heading down a blind alley.
Fortunately, you can cut through the noise by utilizing Facebook Live, an in-the-moment feature that allows you to stream live video content in front of your audience.
Facebook revealed that users spend 3x more time on average watching live videos compared to normal videos.
Most broadcasts come from regular folks even if big brands attract the most audiences.
You can use Facebook Live to deliver exclusive content, how-to videos, behind-the-scenes footage and much more.
Making the Most of Facebook Live Broadcasts
Instead of throwing a bunch of advices at you and leaving you to figure out what works and what doesn’t, I’ve decided to cover tried and tested best practices.
You can implement them separately, or simultaneously based on your needs. Here are 5 Facebook Live tips to attract audiences with your next broadcast.
1. Get the Background Right
Take a good look at your background before doing a live video.
While viewers will expect you to go with the flow and be a bit raw in the broadcast, you don’t want background noise and unexpected entrants (pets, individuals who’re not a part of your footage, etc.).
Make sure the audience will be able to hear and see you without distractions.
Here’s an example of a Facebook Live broadcast by Darren Rowse of ProBlogger.
Notice how he selected a plain background with no hanging objects, and there’s minimum audio distortion.
If you have not done a live broadcast before, consider rehearsing.
And change the privacy setting from “public” to “only me” before going live.
You’ll see the production as it will appear, but it won’t be visible to anyone else.