While the majority of marketers are now engaged in content marketing—and a whopping 76% plan to increase their content marketing investments—not everyone is as successful at it as they would like.
In fact, many marketers give their content marketing efforts a C.
They don’t feel they’re generating enough leads or revenue, and while they know they have to invest in content marketing, they don’t necessarily have a clear sense of how to go about it.
If you feel like your content marketing is ineffective, it’s probably because:
You Don’t Have a Documented Content Marketing Strategy
The importance of a documented strategy cannot be stressed enough.
Without a strategy, you’re left flapping in the wind without real direction, which is the quickest way to fail. Before you do anything else, start by employing a documented strategy.
The good news is you don’t have to start from scratch. Curata’s Content Marketing Pyramid strategy is an organized process that improves your focus by establishing clear goals and priorities, allowing you to create more content with less resources and effort.
No One is in Charge of Your Content Marketing
Only 43% of companies currently have a content marketing executive, according to Curata research.
When it comes to content marketing strategy, there are lots of moving parts.
Many people are involved in developing, producing, and promoting content, which requires a comprehensive editorial calendar.
It’s critical that one person is responsible for ensuring your content management strategy is well executed.
This means making sure that an editorial calendar is developed and followed.
Otherwise your strategy could collapse—or never take off to begin with.