24 Experts Discussing the Link Building Techniques to Follow in 2017

September 23, 2016 – A date which will be remembered by the digital world for years to come because that’s when Google announced Penguin 4.0 – the real-time update.

Most of the businesses mourned over it, especially the e-commerce brands because the update came around the same time as the peak shopping season that entails in the last three months of the year.

Just imagine, your rankings taking a serious hit and your main keywords dropping significantly in the SERPs.

Feels like HELL!

Right?

The same was the case for brands all across the world, and as a result, they were deprived of the fruitful results of the seasonal sales.

To avoid such penalties in the future it’s important to learn and strategize the overall link building campaign for the years ahead.

Let’s learn the survival advice from our link building experts explaining how to strategize the link building campaign after the recent Real Time Penguin update.

Chris Dreyer

The Penguin 4.0 update is a natural progression of Google’s mission to stomp out web spam.

 

I think if they could have made it real time to begin with they would have.

 

Obviously, now that it is updated in real time, search marketing professionals are a little more on edge because the negative consequences are magnified.

Before 4.0 if an SEO knew that there were problems with their client’s sites or that they had been using questionable tactics, they had a window of time to get their act together because Google had to re-crawl everything.

 

Now all of that happens in real time so there aren’t really any more places for people to hide.

 

If Google doesn’t like something, marketers or site owners are doing (as it relates to link building) they are going to find out right away.

This is really the way things should be because those search marketing professionals (and site owners) that are doing things correctly get to reap the benefits for themselves and their clients right away.

 

We don’t have to wait weeks or even months for Google to see the improvements we’ve made to clients’ link profiles.

All of that gets laid on the table almost instantly.

 

For us, that is very rewarding and helps us deliver better service to our clients.

As for link building techniques, that folks should be focused on in 2017, I would say that aspect of things hasn’t really been changed by the 4.0 update.

 

SEOs and site owners should still be looking for ways to build authority, help internet users with good information through linking, building links when and where relevant and in general promoting a good user experience through link building.